05/23/2026
We brought in something real special for Memorial Day weekend — Picanha.
$15.99lb
If you haven't had it before, let me tell you: this is the cut South Americans dream about. In Brazil and Argentina, Picanha is THE most prized piece of beef on the whole animal. It's the undisputed star of every churrasco (Brazilian BBQ) — traditionally skewered in a C-shape and cooked low and slow over open fire, basting itself the whole time. They actually call it the "queen of cuts" in Brazil. A lot of South Americans will tell you straight up: it's better than a ribeye.
Here's why it's so special — that thick fat cap on top isn't trimmed off. It's left on intentionally because as it cooks, it melts down and bastes every inch of the meat in rich, beefy flavor. The result is incredibly tender, juicy, and full of that deep, natural beef taste. Well-marbled, beautiful texture, the real deal.
And it's versatile too. Cook it as a whole roast, or slice it into thick steaks churrasco-style. Season it simply with coarse salt the way they do in Brazil, or go bold with a crust — either way you're winning big at the cookout this weekend.
This is a limited-quantity holiday weekend special. Once it's gone, it's gone.
Come see us at Wholesome Harvest Market in Spring Hill — we're open Tuesday through Sunday, 10am to 6pm. Don't let Memorial Day weekend pass without putting something truly special on that grill.
