06/08/2021
This isn’t the life I imagined for myself, operating on the fringes of society in the shadowy underworld of the Pakistani Mango trade, pedaling fancy fruits to addicts anxiously awaiting the next shipment.
As they say in my tradition, we plan and God plans, but God is the best of planners. So here I am, helping mothers and fathers, brothers and sisters, ordinary working class people get their next fix of what is quite possibly the most perfect food – the Pakistani mango (or as its called in Urdu, Aam)
If I told you the stuff I’ve seen in business you wouldn’t even believe me – spouses hiding mangoes from each other, parents waiting until their kids go to bed to bring out the box of Pakistani mangoes from hiding to indulge, families reaching into their emergency savings just to order that next box because they just long for the memory of back home. I’ve seen marriages almost ruined over arguments about who gets to gnaw on the coveted “ghutli” (the mango seed). Yes, my friends, I have seen it all.
Those who have tried a Pakistani mango understand, once you experience that first bite and your mouth bursts with flavors you’ve never experienced before, you are hooked and from then on you’re just left asking: “when is the next shipment coming?”
I am sure you’re wondering, how did an ordinary mild mannered guy like me get mixed up in the Pakistani mango trade. To be honest it all started rather innocently. You may not know this but up until a few years ago, Pakistani mangoes were not available in the USA at all. That’s right, because of US trade restrictions the Pakistani mango was not allowed within US borders.
But here’s the catch, these mangoes were available in Canada. Yes, in addition to Wayne Gretzky and free healthcare, our lucky neighbors to the north could indulge in the king of fruit by taking a quick trip to the local Iqbal Foods. So every summer, weekend warriors like me would drive the close to 500 miles from New Jersey to Toronto for the sole purpose of eating Pakistani mangoes while they were in season.
We had to eat as much as possible while there because there was no way to bring the mangoes back into the USA. Oh and believe me many tried, however usually without much success. Good luck trying to tell a US customs officer “no” when he asks if you are bringing fruit back into the USA when the aroma of mangoes immediately fills the air as you open the window of your Toyota Camry.
Like the end to Prohibition in 1933, back in 2011, the US started to lax the restrictions on the importing of Pakistani Mangoes into the United States provided the mangoes went through an irradiation process. The problem was the mangoes were just too expensive.
When Pakistani mangoes first made their US debut in 2011 they were selling for $80 per box. It was not that Pakistani mango farmers were charging hefty sums or that retailers were making huge margins, the truth is that the prices were high because of the cost of logistics. The mangoes were flown into USA and then transported to an irradiation facility in Iowa from there they were distributed to suppliers who then sold them to Pakistani grocery stores.
Then about four years ago everything changed. I met a “guy” through a “guy”, who was a logistics genius. It had been rumored that this man had worked out the logistics of getting Pakistani mangoes to the USA and irradiated to the point that the cost per box went down significantly. I was skeptical at first, but with nothing to lose I contacted this mystery man and ordered a few boxes. I was given a time and date to go the cargo pick up at Newark International Airport. I certainly had my doubts about this shady set-up, but as they say, no risk, no reward. So one June evening I drove to the airport with an airway bill. I had to wait around for hours, but in the end, I got mangoes.
I ended up telling some friends about my success. My friends told their friends and before long, everyone wanted to order Pakistani mangoes. I was basically a middle man consolidating orders for friends to bring the cost down. Soon I was ordering and picking up hundreds of boxes from the airport as more and more people got word of these mangoes…and alas, my friends… the Aams Dealer was born.
Yours in confidence,
The Aams Dealer