05/22/2026
We are excited to introduce Rally, a new line of food-friendly, approachable wines perfect for summer sipping and sharing around the table. Through a partnership with Frey Vineyards in Mendocino County, CA, Rally is made exclusively for food co-ops.
"Rally is about bringing people together—over good food, good wine and a shared commitment to the land,” said Katrina Frey, CEO Frey Vineyards. “It’s a reflection of what can happen when co-ops and growers collaborate with intention.
Frey Vineyards is the first organic and biodynamic winery in the United States. Rally wines reflect decades of commitment to environmentally responsible farming and thoughtful winemaking. The Rally lineup includes a red blend, white blend and lightly sparkling frizzante rosé, all made with 100% estate-grown grapes.
Find the white blend (chilled) and red blend on the shelves at the Viroqua Food Co-op.