The B.T.C. Old-Fashioned Grocery

The B.T.C. Old-Fashioned Grocery Country eggs, produce, and milk; inventive and delicious lunch options!
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06/11/2026

Introducing CATFISH FRIDAYS 11-8, trial run for June! (Thanks to Kirkland Horton for the reel!) and YES Saturday Brunch is still 9am-2pm!

HELLO WATER VALLEY! Thank you for liking & Sharing!LOCAL JUST-PICKED: Cucumbers, onions, garlic, butter lettuce, squash,...
06/09/2026

HELLO WATER VALLEY! Thank you for liking & Sharing!

LOCAL JUST-PICKED: Cucumbers, onions, garlic, butter lettuce, squash, zucchini, green tomatoes, heirloom tomatoes, green snap beans, red potatoes, blackberries, peaches, okra, Napa cabbage, red cabbage. FROM FLORIDA: red seedless and yellow seedless watermelons, red plums, Athena cantaloupes, bicolor sweet corn!

JUST MADE BY US: peach pound cakes, hand-pulled chicken salad, pimento cheese, grab-and-go muffulettas, chef salads, soup, and more! Reminder our kitchen can be YOUR kitchen, we make platters, salads, tenders, sliders, and more to order! ALSO! We roast our own specialty coffee. Come try a cup or grab a bag!

In Kitchen News!!!

Wednesday! Lunch Counter open 11am-2pm!
Special is The Farmer’s Plate!
Veggie Beef Soup, Napa Cabbage Salad Wedge (with pickled beets, crispy shallots, toasted sesame seeds, and miso dressing), Peaches and Blackberries, Roll or Cornbread, and a drink. $13.99. All locally grown!

Thursday! Lunch Counter open 11am-2pm!
Special is Yo’s Justifiably Renowned Meatloaf, Mashed Red Potatoes, Limas, Carrots, Roll or Cornbread, plus drink. $16.99 w/drink.

CATFISH FRIDAY! Cafe open 11am-8pm! Lunch plate is Mississippi Catfish, your choice fried or blackened, served with Mac and Cheese, Collards, Yams, Hush Puppies, house-made comeback or tartar. 11am-2pm this plate is $15.99 w/drink, 2pm-on it’s $18.50! We also have ice-cold beer buckets if y’all come by in the evening! Here’s the menu.

SATURDAY BRUNCH! 9am-2pm! We serve All-Day Brunch 9am-2pm. Our Special is THE ZEUS: Greek Breakfast Burrito made of gyro beef and lamb meat, feta, spinach, egg, grilled onions, shredded hashbrowns, Tzatziki sauce. Comes with choice of two breakfast sides, $14.99. We ALSO have Gone Country Chicken & Waffles, that BTC Omelet, and plenty of lunch choices, something for everyone!

Dessert is Bread Pudding served warm with Caramel Glaze & Ice Cream!

Antiques & Junk vendors have cool trinkets and we sure hope you make it into the BTC this week!

We are proud to be in our 16th year of serving Water Valley. Thank you for making us part of your week!

Love,

BTC

AND IT”S JUNE!Y’all! What a BTC week!!!The store is BRIMMING with fresh local fruits and veggies– YELLOW-meated watermel...
06/03/2026

AND IT”S JUNE!

Y’all! What a BTC week!!!

The store is BRIMMING with fresh local fruits and veggies– YELLOW-meated watermelons, big watermelons, Athena cantaloupes, LOCAL heirloom tomatoes, Local peaches, blackberries, strawberries, green beans, squash, zucchini, cucumbers, new potatoes!, lettuce, AND MORE! Rosemary Framani ham just sliced, FRESH Joyce chicken, salmon on ice, plenty of Billy Ray’s creamline milk, country eggs, gingersnaps, just-ground peanut butter, SPRING HONEY, and more!

And we have some good deals: romaine lettuce $1.99/package, GORGEOUS sweet grapes (red, black, green) $1.99/pound, lil Athena Cantaloupes $2.50, Florida tomatoes $1.99/pound, come shop!

In Kitchen News!!!! Just made: Greek Orzo salad with smoked salmon, hand-pulled chicken salad, pimento cheese, Cream cheese coffee cake loaves, lemon velvet cake slices, brownies, and here are our kitchen hours and specials:

Wednesday! Lunch Counter open 11am-2pm! Special is The Farmer's Four Plate!
Our weekly four-veggie plate featuring the best of summer's bounty!
Local Cucumber and Vidalia Onion Salad, Hand-breaded Fried local Zucchini with homemade ranch for dipping, macaroni and cheese, slice of watermelon, roll or cornbread and a drink! $15.99 w/drink.

Thursday! Lunch Counter open 11am-2pm! Special is the BEST Fried CHICKEN! Two pieces, served with Yukon gold Mashed Potatoes with Gravy, Black-eyed Peas, local Squash Casserole, and Roll or Cornbread, plus drink. $16.99 w/drink.

CATFISH FRIDAY! Cafe open 11am-8pm! Yep! Lunch plate is
Mississippi Catfish, your choice fried or blackened, served with Penne Primavera with Italian Sausage, Seared Corn on the Cob, hand-breaded fried okra, Hush Puppies, house-made comeback or tartar.
11am-2pm this plate is $16.99 w/drink,
2pm-on it’s $18.99!

SATURDAY BRUNCH! 9am-2pm! We serve All-Day Brunch 9am-2pm. Our Special is Mamma Tried! Breakfast Calzones! Hand-made calzones stuffed with Sausage, Scrambled Eggs, Spinach, Feta, and Shredded Cheddar with Marinara to dip. Comes with choice of breakfast sides. $15.99. Full brunch menu too!

Dessert is Lemon Velvet Cake!

Coffee is JUST roasted, deep, dark, and delicious! We have our Dark Roast #1 (bestseller), Morning Glory Breakfast Blend, and the Just a Lil Happy spotlight coffee is women-grown from Rwanda! ALL our coffees are organic and fair-trade and roasted by ME in the back left corner of the BTC!

Antiques & Junk vendors have great clothes, gidgets, geegaws-- also, we will have an opening next month, holler if you’d like to be a vendor!

www.btcgrocery.com for all your choices!

Big Love,

the BTC

Happy Last Week of May! Thank you for liking & sharing!Groceries! LOCAL peaches, blackberries, and strawberries from Che...
05/26/2026

Happy Last Week of May! Thank you for liking & sharing!

Groceries! LOCAL peaches, blackberries, and strawberries from Cherry Creek Orchards. LOCAL squash, zucchini, and broccoli. LOCAL organic carrots, celery, cabbage, fresh basil, dill, and lettuce season won’t last forever! FLORIDA Sangria watermelons, FLORIDA tomatoes, FLORIDA corn on the cob! Just-made chicken salad, pimento cheese, and broccoli salad; just-baked banana bread; just-sliced smoked turkey!

In Kitchen news! We make sliders, tenders, big salads, dessert platters, fruit trays, and more to order, holler at us!

In Lunch counter News! Open Wed-Fri 11am-2pm.
Specials:

Wednesday! The Midnight Special Reuben: Hormel All-beef pastrami and mild white cheddar griddled on Black Russian rye bread. Dressed with house-made BrittBritt slaw and comeback sauce. Comes with hand-cut french fries, choice of dipping sauce, and a drink! $15.99.

Thursday! Plate lunch of Pulled Pork, Garlic Mashed Potatoes, Buttery Corn, Baked Beans with sausage, roll or cornbread, and a drink! $15.99. Baby plate available.

Friday! Mississippi Fried Catfish! Served with Shrimp & Grits, Mississippi Yams, skillet cabbage, hushpuppies, comeback or tartar, and a drink! $16.99, baby plate available.

Saturday! We serve All-Day Brunch 9am-2pm. Our Special is the Smoked Salmon Eggs Benedict: Bed of watercress greens layered with avocado slices, smoked salmon, poached eggs with hollandaise sauce, then topped with onion slivers, capers, and microgreens. Comes with sourdough toast and choice of breakfast side. $15.99.

Dessert is Key Lime Pie Cups!

Coffee is JUST roasted, deep, dark, and delicious! We have our Dark Roast #1 (bestseller), Morning Glory Breakfast Blend, and the Just a Lil Happy spotlight coffee is women-grown from Rwanda! ALL our coffees are organic and fair-trade and roasted by ME in the back left corner of the BTC!

Antiques & Junk vendors have great clothes, gidgets, geegaws, and we sure hope you make it into the BTC this week! www.btcgrocery.com for all your choices!

🍑🍉The BTC

It’s Graduation Week and Memorial Day Weekend and ALL the things!Produce is rolling in this week. Come see us for LOCAL ...
05/19/2026

It’s Graduation Week and Memorial Day Weekend and ALL the things!

Produce is rolling in this week. Come see us for LOCAL BLACKBERRIES, strawberries, and peaches from Cherry Creek Orchards, squash and zucchini from HalleluYAH, Vidalia onions and Native Son cabbages, carrots, celery, and we are getting big ole Florida watermelons in by the weekend! Keep your eyes on the produce cart out front! Our kitchen will be working over-time to keep y’all in Potato salad, hand-pulled chicken salad, pimento cheese, take-and-bake casseroles, and Brittney baked us Peach Pound Cake loaves with ripe local peaches!

In Lunch News! Open Wed-Fri 11am-2pm.
Specials:

Dessert: Cream Cheese Berry Crisp, served warm with ice cream!

Wednesday: Stuffed Bell Peppers! Big bells split and stuffed with chorizo, quinoa, cream cheese, and cheddar. Served with stewed veggies, hand-breaded fried local squash & zucchini, roll or Cornbread, and a drink. $14.99.

Thursday: Aunt Tweedy’s Baked Chicken! Served with au gratin rice, green beans, glazed carrots, roll or cornbread, and a drink! $15.99. Baby plate available.

Friday! Mississippi Catfish, YOUR CHOICE! Two fillets, choose BLACKENED or FRIED. Served with Cajun pasta, roasted cherry tomatoes, local collards cooked with smoked turkey, hushpuppies, plus comeback or tartar sauce, and a drink. $16.99. Baby plate available.

Saturday, we are serving All-Day Brunch from 9am-2pm! Our special is The Louisiana Two-Step Crawfish Biscuits & Gravy: Two biscuits stuffed with smoked sausage and fried eggs, smothered in house-made Crawfish Gravy. Served with choice of two sides: stone-ground grits, hand-cut hash browns, chopped fruit. $13.99.
We also have our ALL-DAY Brunch Menu with something for everyone!

ALSO! The roastery is jammin’ with just-roasted organic deep, dark, and delicious coffees. We make platters, casseroles, and salads to order, holler at us! And the Antiques & Junk folks have their booths stocked with things you didn’t know you needed!

CONGRATS to our very own JonKevin Shipp & Annaliese Coughlin, graduates 2026, and to everyone else celebrating!

💙🥳🎊

BTC

HAPPY May 13-16 & THANK YOU for liking & sharing!Big News: The FIRST Local Peaches from Cherry Creek Orchards. Local Str...
05/12/2026

HAPPY May 13-16 & THANK YOU for liking & sharing!

Big News: The FIRST Local Peaches from Cherry Creek Orchards. Local Strawberries. Local squash, cucumbers, Vidalia onions, and we have just-sliced Cajun turkey, just-baked Banana Bread, and Britt-Britt slaw is in the cooler for sale along with our renowned pimento cheese and chicken salad, by request! Shrimp & Grits & Buffalo Chicken Mac’n’Cheese hit the casserole freezer too. We are fully stocked on fresh chicken and wild-caught salmon fillets, come sn**ch!

In Lunch News! We are open Wednesday-Friday from 11am-2pm. Specials are Peach Cobbler with Delta Pecans and Ice cream for dessert, AND:

Wednesday: The Texarkana! Texas Toast with a Country-Fried Steak Patty. Topped with melted havarti slices, lettuce, tomato, sliced onion, and YoYo (herby mayo). Comes with side hand-cut French fries, dipping sauce, and drink. $15.99.

Thursday: Beef Stroganoff! House-made and succulent. Served with skillet veggies, side salad with choice of dressing, roll or Cornbread, and a drink. $15.99. Baby plate available.

Friday! Mississippi Fried Catfish! Two fillets. Served Delta-style with spaghetti, slaw, green beans, and hushpuppies, plus comeback or tartar sauce, and a drink. $15.99. Baby plate available.

Saturday, we are serving All-Day Brunch from 9am-2pm! Our special is the BTC Breakfast Burrito (and Sides!). Burrito stuffed with chopped bacon, crumbled sausage, scrambled egg, and cheddar. Side of salsa for dipping, and choice of two sides: stone-ground grits, hand-cut hash browns, chopped fruit. $13.99. We also have our ALL-DAY Brunch Menu with something for everyone, from Chicken & Waffles to My Big Fat Greek Gyro! And we serve our in-house-roasted coffee all day!

Just a Lil happy Single Origin Spotlight is something new: from Rwanda, and grown by women and roasted by me— women all the way around!!! We also have Dark Roast #1 and Morning Glory Breakfast Blend!

ALL your choices can be found www.btcgrocery.com. We can make you salads, soups, casseroles, platters, charcuterie, and more by request!

💙BTC

THIS Friday And Saturday at the BTC!Friday! Lunch is served from 11am-2pm and our special is Mississippi Fried Catfish! ...
05/07/2026

THIS Friday And Saturday at the BTC!

Friday! Lunch is served from 11am-2pm and our special is Mississippi Fried Catfish! Two fillets. Served with mac and Cheese, hand-cut seasoned fries, Britt Britt Slaw, comeback or tartar sauce, and a drink. $15.99. Baby plate available! We also have Caramel Cake as our dessert and our FULL menu including Yo’s Kickin’ Wing Basket!

The store is open 10am-6pm and we have just-roasted organic coffee, just-made hand-pulled chicken salad and pimento cheese, beautiful (and heavy) grab-and-go charcuterie boxes made by us, LOCAL strawberries, Vidalia onions, Florida sweet corn, Billy Ray’s milk, and fresh Joyce chicken just came in! ALSO!
We are hosting our friend and neighbor Kate Donovan for a TWO-DAY MOTHER’S DAY STUDIO SALE! Friday afternoon 3pm-6pm and Saturday 10am-until she’s sold out! Her booth will include decorative plates, stationery, fine art prints, and framed original pieces, all on sale to clean out her studio! Kate is too sweet to tell you, but she’s a big deal– her work has been featured in magazines like Architectural Digest, Elle Decor, and more!

SATURDAY! We serve all-day Brunch from 9am-2pm on Saturday! (If you want to come see Kate or shop in peace, we suggest coming Friday afternoon!) Our special is Steak & Eggs Benedict, $15.99– grilled steak and house-made bernaise sauce with poached egg on an open-faced English Muffin. Our brunch menu has plenty of classic Southern breakfast plus a burger, My Big Fat Greek Gyro, Benson’s Best Chicken Gizzard basket, Mississippi Heatwave Chicken Cobb Salad, and more! Something for everyone.

ALSO OF NOTE! We are NOT the only game in Water Valley and it is a charming, walkable, and friendly town full of free parking, cool shops, great eateries, and there’s LIVE MUSIC at Magnolia Coffee Shop Saturday night AND a FREE outdoor concert with Neshun Holmes in Pocket Park (sponsored by the Water Valley Main Street Association) with food available from and benefiting the youth of Everdale M.B. Church! It’s a great Saturday to escape Oxford and come see Water Valley!

💙🍓BTC

THANK YOU FOR LIKING AND SHARING! We are hosting our friend and neighbor Kate Donovan for a TWO-DAY MOTHER’S DAY STUDIO ...
05/05/2026

THANK YOU FOR LIKING AND SHARING!

We are hosting our friend and neighbor Kate Donovan for a TWO-DAY MOTHER’S DAY STUDIO SALE! Friday afternoon 3pm-6pm and Saturday 10am-until she’s sold out! Her booth will include decorative plates, stationery, fine art prints, and framed original pieces, all on sale to clean out her studio!

OLE MISS graduation is on Saturday! Y’all come see us! Gentle reminder we take no reservations. We serve 9am-2pm on Saturday! (If you want to come see Kate or shop in peace, we suggest coming Friday afternoon!)

Now, the week’s grocery forecast!
Local veggies like Calhoun County yellow squash, local organic cucumbers, Vidalia onion bunches, lettuce galore, and those local strawberries! BIG seedless watermelons are in-store. We sliced more of that Fra’Mani Rosemary ham, Brittney baked Strawberry Lemon Loaf cakes, Yo made Broccoli salad, chicken salad, pimento cheese, and take-home Muffulettas, what more could you need?

In Lunch News! We are open Wednesday-Friday from 11am-2pm. Specials are:

Wednesday: Classic Club Basket with Fries & Drink! Comes with hand-cut seasoned f fries, dipping sauce, and drink. $15.99.

Thursday: Fried Chicken! Served with Yukon mashed Potatoes with Gravy, Limas with Smoked Turkey, Mississippi yams, roll or Cornbread, and a drink. $15.99. Baby plate available.

Friday! Mississippi Fried Catfish! Two fillets. Served with mac and Cheese, hand-cut seasoned fries, Britt Britt Slaw, comeback or tartar sauce, and a drink. $15.99. Baby plate available.

Saturday, we are serving All-Day Brunch from 9am-2pm! Our special is Steak & Eggs Benny, $15.99. Our brunch menu has plenty of classic Southern breakfast plus a burger, My Big Fat Greek Gyro, Benson’s Best Chicken Gizzard basket, Mississippi Heatwave Chicken Cobb Salad, and more! Something for everyone.

From the roastery—we are fully stocked with just-roasted-by-us Organic Coffees! The Just a Lil Happy— Blue Moon Bali edition— is winning hearts and minds, last chance!

We ALSO have a diverse and groovy Antiques & Junk so make sure you browse the back for treasures! Little stores stay alive by word of mouth, so y’all don’t forget to run yours.

Big Love,

the BTC

The BTC Forecast, April 28-May 2!Groceries! Fresh Local Strawberries, New Beers, Grillo’s Pickles, Just-made Pimento Che...
04/28/2026

The BTC Forecast, April 28-May 2!

Groceries! Fresh Local Strawberries, New Beers, Grillo’s Pickles, Just-made Pimento Cheese, Local Milk, Wild-Caught Salmon fillets, just ground Peanut Butter, and Just Roasted By Us Coffee. Farmers have been a little delayed by the weather, but we have local and organic lettuce, kale, radishes, and more in-store and more coming! Lazy Daisy Danish Dream cakes with broiled coconut-caramel frosting just baked, and check out these specials…

Lunch is served 11am-2pm Wednesday-Friday and Brunch is 9am-2pm Saturday! Specials are below:

Wednesday: Richie’s Cuban Po’Boy Basket (with Fries and Drink)
Toasted Gambino po’boy bun loaded with house-made pulled pork, smoked sausage, sliced ham, white sliced cheddar, pickled sweet peppers, shredded lettuce, tomato, thin-sliced purple onion, and sour cream drizzle. Comes with hand-cut french fries and a drink. $15.99.

Thursday: Yo’s Justifiably Renowned Meatloaf! Served with Garlic Mashed Red Potatoes,
Creamed Corn, Snap beans with Smoked Turkey, Roll or Cornbread, and a drink, $15.99.

Friday: Mississippi Fried Catfish! Served with Cheesy Dirty Rice, Stewed Okra and tomatoes, hand-breaded fried zucchini and squash, hushpuppies, comeback or tartar sauce, and a drink! $15.99. Baby plate $12.99!

Saturday is Brunch day! 9am-2pm! FULL MENU + Our special is The Holler Dolly! Country Fried Steak Biscuits with white Pepper Gravy and Fried Eggs. Comes with choice of two breakfast sides. $14.99. ALSO! It is the Pride Parade in Oxford: come by Saturday, we will have a treat for you! AND a Water Valley Citywide Clean-up Day: 10% off your cafe orders, thank you for your efforts!

Dessert is Aunt Delle’s Banana Pudding!

LASTLY! We roast delicious coffee and ship nation-wide. We make platters, soups, salads, lasagnas, and more to order. AND ANTIQUES & JUNK has plenty to peruse! All your options can be found at www.btcgrocery.com.

Y’all come keep us working!

Love,

The BTC

The BTC Forecast, April 22-25!Groceries!A new snacking bread: Coffee Cream Cake, made with our house-roasted espresso an...
04/21/2026

The BTC Forecast, April 22-25!

Groceries!

A new snacking bread: Coffee Cream Cake, made with our house-roasted espresso and swirled with cream cheese filling! Broccoli salad with organic cranberries and Delta pecans just made, PLENTY of just-made pimento cheese and chicken salad, take-and-bake casseroles, and made by us salad dressings! JUST PICKED LOCAL strawberries, broccoli, Vidalia onions, spinach, spring mix, butter lettuce, kale, salad turnips, dill, and cilantro! VOLUME deal on strawberries, we have lots this week!

BOUGIE cheese alert: Drunk Monk, from Belgium, it’s delicious, and we also sliced some high end Fra’mani Rosemary Ham for your deli sandwiches this week!

LAST but not least: the FIRST watermelons. They are seedless, $6.99, and while they do not begin to parallel our local summer time melons, they are worth eating and a happy sign of sweet treats to come.

Lunch is served 11am-2pm Wednesday-Friday and Brunch is 9am-2pm Saturday! Specials are below:

Wednesday: Belly of the Beast Basket!
BBQ Pork Belly, BrittBritt slaw, and dill pickles on a sesame seed bun. Comes with Yo’s baked beans, hand-cut seasoned fries, dipping sauce, and drink. $15.99.

Thursday: Smothered Chicken Thighs! Served with Buttery Rice, THAT squash casserole, roasted Cauliflower, roll or Cornbread, $14.99.

Friday: Mississippi Fried Catfish! Served with Shrimp and Grits, Fried Green Tomatoes, Seared Corn on the Cob, Hushpuppies, comeback or tartar sauce, and a drink! $16.99. Baby plate $13.99!

Saturday is Brunch day! 9am-2pm!
FULL MENU + Our special is The Hey Youse Guys!
A breakfast hash of all-beef pastrami, sweet potato, fried onions, tomatoes, kale, and baked over-easy eggs. Comes with choice of two breakfast sides. $14.99.

Dessert is Blueberry Cobbler!

ALSO: Yo’s Kickin’ Wing Basket back on the menu!

NB: We roast delicious coffee and ship nation-wide. We make platters, soups, salads, lasagnas, and more to order. AND ANTIQUES & JUNK has plenty to peruse!
All your options can be found at www.btcgrocery.com.

Y’all come keep us working!

💙🍓

The BTC

Address

301 N Main Street
Water Valley, MS
38965

Opening Hours

Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 9am - 4pm

Telephone

+16624734323

Website

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